Restaurant Research

Papa John’s 2024

Papa John’s 2024

Papa Johns’ brand positioning emphasizes: long standing “Better Ingredients. Better Pizza. Papa Johns” messaging; menu innovation; digital strength; and effective marketing. While Papa Johns is executing around a solid strategy, its upscale positioning may have to wait for an economic recovery before it regains traction.

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IDR Unit Economics 2024

IDR Unit Economics 2024

RR’s Unit Economic Report provides: (1) FYE 2023 unit-level AUV along with COGs, labor, royalty, advertising, other operating and EBITDAR margin estimates for 46 chains; (2) a 5-year history of unit economic performance; (3) an analysis of food and labor cost drivers; (4) leverage ratio ranges from RR’s annual lender survey; (5) franchisee G&A & rent data; and (6) an overview of minimum wage trends.

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Wingstop 2024

Wingstop 2024

Wingstop is the only $1B+ QSR chain with an exclusive specialization in wings. Its “Wing Expert” brand attributes include: cooked-to-order chicken wings that are hand-sauced & tossed in a choice of 12 flavors ranked by heat; and convenient off-premise/digital access. While it is readily apparent that Wingstop is well positioned for long-term growth, the chain’s journey is vulnerable to dramatic wing price cycles that can periodically sabotage its value equation.

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Popeyes 2024

Popeyes 2024

Popeyes is the largest domestic player in the $1B+ QSR chicken segment and is known for its iconic “Love that Chicken from Popeyes” tagline which emphasizes the brand’s unique, flavorful Louisiana heritage. Popeyes solid execution against a strategic plan that covers all aspects of its business is confirmed by the chain’s ability to drive comp growth in a tough economic environment which necessitates the continued provision of compelling value to its core lower-income demo for the foreseeable future.

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Domino’s 2024

Domino’s 2024

Domino’s is well positioned, ranked #1 in both delivery & carryout pizza with a focus on feeding families/groups at a reasonable price per person. While Domino’s is well positioned in the solid pizza segment, the chain must continue to find ways to offer its price sensitive customers with convenient, cost-effective delivery options that will keep them from choosing to cook for themselves at home.

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2024 Unit & Sales Growth

2024 Unit & Sales Growth

Restaurant Research’s Unit & Systemwide Sales Growth Report provides a 10-year history for 58 $1B+ chains including: (1) total units; (2) new units; (3) closures; (4) systemwide sales; and (5) system sales market share.

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Wendy’s 2024

Wendy’s 2024

“Choose wisely, choose Wendy’s” QSR+ positioning is supported by a growth strategy designed to: reinforce its quality leadership around its cooked-to-order burgers (distinguished by square patties) made with fresh, never frozen North American beef; raise consumer expectations with its chicken products; leverage its equity in bacon (Baconator); and drive unique visits with salads, beverages, innovation & value. While Wendy’s is executing against a well-considered plan which magnifies its significant brand equity, the chain’s positioning would further benefit from an increase in frequency, average check, and store level profits.

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