Menu & Promotions 2022

Nov 9, 2022 | Insights, Restaurant Research

Midcap Banner
Midcap Banner

Report Coverage:

  • RR’s Menu & Promotions report provides data for 58 chains (35 QSR and 23 FSR) including: (1) a 6-year history of total menu items (2018 – 2022); (2) promotional mix by quarter; (3) new product intros; (4) average check; (5) daypart sales mix; (6) digital & off-premise sales mix; (7) menu category mix; and (8) monthly new product calendar.

Key Points:

  • Average menu size contracted -1.8% for QSR and -1.9% for FSR through 1H:22 given ongoing efforts to minimize operational complexity and food waste while also seeking to improve service speed.
  • Average menu size is at the lowest level since at least 2013 for QSR (down -17% from 2014 peak) and only slightly above the 2020 low for FSR (down -22% from 2014 peak).
  • New product intros (which had been stable for QSR over the last several years but declining for FSR) also remain near the 2020 low as chains focus on core menus as opposed to innovation (once again to maximize speed & output).
  • 1H:22 average check growth moderated (+7.3% QSR & +5.2% FSR) relative to record 2021 increases (+10.8% QSR & +7.4% FSR) but was still about 2x higher than the historical average due to menu price increases needed to help off-set record food and labor cost inflation.
  • The Food at Home CPI (+10.2% 1H:22) has outpaced the Food Away From Home CPI (+7.5% QSR & +8.2% FSR) since October 2021, increasing the appeal of restaurant dining options.

Click Here to Buy Report

Menu Promotions Summary Table
Menu Promotions Summary Table

No Bull Economics
Restaurant Research

Email Sign-up

Jack in the Box Corporate Insights

Jack in the Box results reflected an improvement in: dining room openings (60% of system); innovation, upsell & add-ons sales; digital progress which is helping frequency; and late-night.

How to Circumvent Food Shortages?

The vulnerabilities of a long-distance supply chain have become very evident over the last couple of years, especially when it comes to farming.

This Week in Summary 11/18/2022

We want to spotlight Target this week which provides valuable insight on consumer spending.

How Would You Value the Federal Reserve?

Here is an idea: let’s take the Federal Reserve public in the world’s largest IPO.

How to Pass Along Inflationary Costs Without Losing Traffic?

Wendy’s is avoiding standardized menu price increases and turning to strategic increases designed not to price out lower income consumers.

Investors in Retail Stocks Think Consumers are Back

Recent retail stock gains would suggest that investors are confident in consumer strength, despite continuing inflationary issues.

Papa John’s & Chili’s Reveal the Plight of Cash Strapped Consumers

The relevant question remains whether consumers who are increasingly cash-strapped can be convinced to pay more for higher quality levels?

This Week in Summary 11/11/2022

Market melt up & the midterm elections

DoorDash’s Grip on Labor Costs is Funding New Investments

Doordash’s platform generated +10% of all restaurant industry sales.

3Q Results for Bloomin’, Texas Roadhouse & Cheesecake

Full serve restaurant sales performance is currently a function of customer demographics.

Digital Marketing Opportunities
Restaurant Research

A Restaurant Research LLC Company