U.S. Alcohol Consumption Declines

Sep 11, 2025 | Macro Insights, No Bull Economics

US Alcohol Consumption Post Banner

Gallup recently reported that only 54% of U.S. adults now drink, the lowest in its 90-year trend, as more Americans (53%) view even moderate alcohol use as harmful. Declines are sharpest among women, young adults, Whites & Republicans. This shift mirrors the reappraisal of alcohol’s risks, like how tobacco perceptions changed after the Surgeon General’s warnings of the 1960s.

Key Points

  • Only 54% of U.S. adults now report drinking alcohol, the lowest in Gallup’s 90-year history.
  • 53% of Americans (including 66% aged 18 to 34) now believe moderate drinking is bad for health (first time majority view), up from about 25% two decades ago.
  • Those who view moderate drinking as unhealthy drink less often & in smaller quantities.
  • Fewer people drink as frequently (record low 24% drank in the past 24 hours & 40% within a week) and average drinks per week dropped to 2.8 (lowest since 1996), from 3.8 last year & 4.0 in prior years.
  • Declines in alcohol use are not tied to an increase in marijuana usage, which has held stable in recent years.

Alcohol Consumption Trends by Gender & Demographics

  • Declines are sharper among women (down -11 pts to 51%) than men (down -5 pts to 57%).
  • White adults are down -11 pts total to 51% while people of color are steady around 50%.
  • Young adults’ drinking rate fell to 50%, below middle-aged & older groups.
  • Republican drop was the steepest (down -19 pts to 46%), while Democrats stayed steady at about 61%.
  • Men prefer beer (52%), women prefer wine (44%) & liquor is roughly equal across genders.
  • Young & middle-aged adults prefer beer more than older adults (wine preference is lowest among young adults).

Perception Alcohol is Bad for Health, by Age Graph

Source: https://news.gallup.com/poll/693362/drinking-rate-new-low-alcohol-concerns-surge.aspx

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