TraffiCast: Forward Looking Consumer Survey

Mar 9, 2020 | TraffiCast

Forward Looking Consumer Survey with 1,500 Respondents

Throwing Caution to the Wind

  • RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) declined just about -1% on a y/y basis despite extensive media coverage over virus concerns.
  • Results are also better than expected given a -2% reduction in the amount of individual income tax refunds through 2/28/20.
  • What is interesting is the improving trend of the 18 – 24 age demo despite steady increases in the average QSR promotional price. It seems America’s youth is throwing caution to the wind…
  • This contrasts with a sharp increase in the 65+ crowd that plans to eat-out a lot less according to our survey. All-the-same, half of all the seniors do not intend to make any changes to their dining-out habits no matter all the advice they receive to stay-in — we know the type 🙂
  • Click here for info on how to order the RR Promotion Tracker Tool (click for sample).

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