TraffiCast: Forward Looking Consumer Survey

Aug 12, 2020 | TraffiCast


Rebound Continues with Favorable Outlook

  • RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +5.6% y/y as trends continue strong since April’s rebound.
  • On a sequential month/month basis, we see a notable change in the intentions of 18 – 24 year-olds, with a sharp increase in plans to eat out more than offsetting plans to reduce trips out.
  • Notably, the average promotional price for QSR continues to move higher despite discussions on 2Q investor calls about the importance of value going forward. By way of contrast, FSR is rolling-out lower priced promotions.
  • Click here for info on how to order the RR Promotion Tracker Tool (click for sample).

Monthly Sequential Change

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