FORWARD LOOKING CONSUMER SURVEY (1,500 RESPONDENTS)
Rebound Continues with Favorable Outlook
- RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +5.6% y/y as trends continue strong since April’s rebound.
- On a sequential month/month basis, we see a notable change in the intentions of 18 – 24 year-olds, with a sharp increase in plans to eat out more than offsetting plans to reduce trips out.
- Notably, the average promotional price for QSR continues to move higher despite discussions on 2Q investor calls about the importance of value going forward. By way of contrast, FSR is rolling-out lower priced promotions.
- Click here for info on how to order the RR Promotion Tracker Tool (click for sample).