FORWARD LOOKING CONSUMER SURVEY (1,500 RESPONDENTS)
Index Starts to Stabilize
- RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +6% y/y after peaking last month.
- We see a higher percentage of “about the same” responses as consumers return to more normal routines (particularly among the 18 – 24 year-olds).
- Results may also partially reflect consumer economic challenges in a post-lockdown world which, in turn, is prompting lower average promotional prices for both QSR & FSR.
- Click here for info on how to order the RR Promotion Tracker Tool (click for sample).