TRAFFICAST: FORWARD LOOKING CONSUMER SURVEY

May 21, 2021 | TraffiCast

Forward Looking Consumer Survey

1,500 respondents

Industry Holding Its Own Without Stimulus

Forecast for June 2021 (Y/Y Change)

  • While the previous eye-popping growth of RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) maybe slowing, it looks like sales for June will still be strong on a y/y basis.
  • So it appears that even as stimulus tapers, consumer demand remains robust as consumer confidence continues to rebound and jobless claims drop to a post-lockdown low.

  • From a demo stand-point, we continue to see weakness in the youngest age group which necessitates a strong value equation in our opinion.
  • Also, it would seem that vaccines are boosting the confidence of the older demos to return to the restaurants.

Monthly Sequential Change

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