Domino’s success as the largest US pizza chain (#1 delivery & top 3 carryout with a 36% domestic share among the top 4 players) reflects its tech innovation positioning which is based upon the idea that consumers primarily choose pizza brands by their ordering & delivery options. In essence, Domino’s emphasizes its leading-edge, digital ordering convenience and seamless payments (frictionless & fast delivery) as opposed to “flavor-of-the-month” LTOs. The chain’s positioning is also based upon compelling everyday value with deals at the $5.99 & $7.99 price points that have run so long that Domino’s believes they currently contribute to brand equity. Domino’s believes that scale enables value and that profit power is better than pricing power and it is notable that Domino’s delivery costs are much lower than 3rd party delivery aggregator options with the hope of even lower delivery costs driven by its “fortressing” market fill-in strategy. The brand’s impressive 65% digital sale mix benefits from 18 ordering options on its AnyWare platform and its average check is +36% higher than the pizza segment average, reflecting a greater number of add-ons (salads, chicken, stuffed cheesy bread & desserts) and less discounting associated with digital sales. Sales also benefit from the use of effective marketing stunts that reinforce its brand focus and include: “points for pies” which allows customers to receive loyalty reward credits for eating a competitor’s pizza; carryout insurance (replacing pies that are inadvertently dropped, etc.); pot hole paving free for municipalities (smooth ride to protect pizzas in transit); and free “hot spot” delivery to places like public parks, etc. Domino’s 20MM member Piece of the Pie Rewards loyalty program effectively drives traffic and its IT and marketing scale represents a key advantage relative to smaller industry players who represent the bulk of Domino’s competition and source of market share gains. Notably, Domino’s traffic grew +7.4% from 4Q17 to 3Q18. In conclusion, Domino’s story remains a real 21st century tale of how an iconic brand is leveraging digital and big data to create an edge in providing convenient access and low prices to American consumers who never grow tired of their pizzas.
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What is the Federal Government’s Job?
A couple of weeks ago we conducted a thought experiment in which the government became a nonprofit, and this week we propose another thought experiment in which the government becomes a public corporation. We suggest that this could provide very useful input into the debt ceiling debate.
The Importance of the Balance Sheet in Financial Analysis
While most investors are focused on sales growth & margins, they would be well served to further consider the strength of a company’s balance sheet. We look at BlackRock’s financial condition as an illustrative point.
The Importance of Free Cash Flow in Financial Analysis
Cash represents the lifeblood of all business enterprises which is why it is important to analyze free cash flow which we define as operating cash flow minus capex, dividends, and stock buybacks. We illustrate DoorDash as an example of why cash flow analysis is so important.
Lessons From Tucker Carlson
There are many theories about why Fox booted Tucker Carlson, but it may be a very simple reason which can instruct everyone involved in the consumer retail segment.
It is Imperative that Climate Change Regs Incorporate Economic Reality
This week we spotlight efforts by international agencies to lower the earth’s temperature by imposing onerous regulations on energy producers. We suggest it will be better to: begin a process of implementing continuous improvements designed to support both economic & climate progress; and use international organizations to share tech & best practices as opposed to providing them with regulatory powers best left to individual nation-states.
Part 3 – It’s Nice for the US to Save the Climate, But What About the Rest of the World?
In our last 2 posts, we outlined the probability that the UN’s push to lower the world’s temperature by -2 degrees Celsius could drive significant U.S. energy price hikes & shortages. How is this going to help as Asia ramps up the use of coal? Can humans lower the earth’s temperature anyhow?
Part 2: Who is Left to Make Investments in Fossil Fuels & Clean Energy?
There is not a lot of incentive for profit-seeking companies to invest in demonized fossil fuels or in clean energy projects lacking ROI. This points to substantially higher energy prices and supply shortages that will have a profound economic impact.
Part 1: Ramping Energy Demand Clashes with UN’s Environmental Goals
From 2021 to 2050, ExxonMobil forecasts that 85% of the population growth will be driven by developing countries, which in turn, will drive a +15% increase in energy demand.
What if the Federal Government Was Turned into a 501c3 Non-Profit?
Given all the focus on the debt ceiling, we propose a thought experiment in which all 100 federal agencies must compete for charitable donations. If taxpayers get to choose for themselves what to fund, what might we learn?
Like Sinatra Croons: “So you see it’s all up to you, you can be better than you are.”
The top-paid hourly workers are currently enjoying the fastest wage growth, indicative of the current challenge to recruit & retain a skilled labor force.
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