While Jimmy John’s has taken important steps to improve its relevancy, a sustained sales rebound for the chain would certainly benefit from a return of office workers and an increase in the availability of affordable delivery drivers sufficient to support the chain’s “freaky fast” core equity that distinguishes in a crowded field.
Jimmy John’s ongoing brand refresh is moving it away from a singular focus on the pursuit of simplicity (around its core speed, freshness & food quality attributes) towards: menu innovation; new tech to enhance the guest experience; and a marketing revamp which seeks to better leverage its “Freaky Fresh! Freaky Fast!” message.
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