● Average menu size contracted -5.2% for QSR through 1H:21 given a post-lockdown focus on minimizing operational complexity and maximizing drive-thru speeds.
● Conversely, FSR menu size rebounded +6.8% (although still -21% below the 2014 peak) after declining -17.6% last year as the chains pivoted to an off-premise model.
menu size
Menu & Promotions
RR’s Menu & Promotions analysis provides data for 56 chains (33 QSR and 23 FSR) including: (1) a 6-year history of total menu items (2015 – May 2020); (2) promotional mix by quarter; (3) new product intros; (4) average check; (5) daypart sales mix; (6) digital & off-premise sales mix; (7) menu category mix; and (8) monthly new product calendar.
Insights Journal: June 2020
Shrinking menu trends: 1) acceleration of menu declines; 2) larger menus could benefit the most from reductions; 3) operational complexity also driven by LTOs; 4) operational complexity = core menu creep + LTO pace. Using stocks to gauge recovery. Domino’s executive summary.
Menus & Promotions
RR’s Menu & Promotions analysis provides data for 56 chains (33 QSR and 23 FSR) including: (1) total menu items; (2) promotional mix; (3) new products; (4) average check; (5) sales composition; and (6) menu category mix.
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