While McDonald’s is currently well positioned with solid execution around very sound fundamentals, its core value oriented customers are caught in an inflationary spiral which may require a sacrificial pivot towards price value from this iconic brand which has worked so hard to earn America’s trust over the many decades.
McDonald’s seeks to continue expanding beyond its substantial brand equity built around iconic signature products (Big Mac, Quarter Pounder, McNuggets, Egg McMuffin & fries), the largest marketing budget in the industry and foundational accessibility strategies in the form of compelling price/value and convenience. To this end, its new “Accelerating The Arches” strategic plan entails: increased innovation & competition around chicken, breakfast & coffee; continued efforts around simplification; marketing shift towards cultural brand advocacy on social media; and access improvements via drive-thru, delivery & digital.
Email Sign-up
A Restaurant Research LLC Company
