While Little Caesars maybe the best at carryout, it remains challenged with the need to translate its fun menu and marketing into sustained traffic around its higher price points sufficient to increase unit level profits.
Little Caesars
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Little Caesars Concept Benchmark Report
Little Caesars
Little Caesars enjoys simple, effective brand positioning around HOT-N-READY speed & convenience, the lowest price points in the pizza segment and quality (as the only chain to make dough in-house). It’s HOT-N-READY access model means no waiting for an in-store pick-up of $5+ large cheese or pepperoni pizzas kept in inventory. Online orders for other products (Reserve-N-Ready) are available for pick-up from the store’s unique Pizza Portal. Access further benefits from a new DoorDash delivery service started at the beginning of 2020.
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