• The iconic “Love that Chicken from Popeyes” tagline emphasizes the emotional bond of loyal customers with a unique brand positioning around a flavorful Louisiana heritage.
• Sales strength over the last couple of years reflects resounding social media marketing success around its chicken sandwich.
• While Popeyes’ eye-popping success with its chicken sandwich has helped the brand to drive its store-level profitability to an all-time high, intense competition around all things chicken poses a current challenge to the leader of the pack.

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