Wendy’s believes that “people deserve better than what they’ve been getting” and its brand objective is to provide: relevant restaurants; food that is fresh, made with honest ingredients & craveable taste; service that is friendly, accurate & fast; and value based upon a competitive price & Wendy’s quality. “Quality is our Recipe” brand positioning is based upon the use of distinctive square burger patties made with 1/4 pound of fresh, never frozen 100% pure North American beef that is seasoned on the grill and served hot & juicy with freshly prepared toppings.

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