QSR

Wendy’s 2Q23: Comps Up +4.9%

Wendy’s 2Q23: Comps Up +4.9%

Net disposable income is starting to improve & Wendy’s is keeping customers that traded down from mid-scale casual last year. Also, management reported higher income cohorts are starting to shift into QSR & that the lower income cohort will benefit as inflation continues to moderate.

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Burger King 2Q23: Comps Up +8.3%

Burger King 2Q23: Comps Up +8.3%

BK’s going forward sales should benefit from a ramp-up in its plans to invest $400MM for a brand upgrade, including $150MM “Fuel to Flame” spend on advertising & digital investments and another $250MM “Royal Reset” spend on high-quality remodels & relocations, restaurant tech, kitchen equipment, and building enhancements.

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Papa John’s 2Q23: Comps Declined -1.4%

Papa John’s 2Q23: Comps Declined -1.4%

Pizza menu pricing strategies are different than those for QSR drive-thrus because of pizza’s e-commerce order model in which customers plan ahead & easily shop around online for the best deal. This difference explains why there is an average 20% discount applied to pizza industry sales.

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Wingstop 2Q23: Comps Up +16.8% Y/Y with 65.2% Digital Mix

Wingstop 2Q23: Comps Up +16.8% Y/Y with 65.2% Digital Mix

Wingstop reports a clear line of sight to a $2MM AUV based upon a strategy to: build brand awareness; drive menu innovation; expand delivery; and progress in digital transformation & data-driven marketing. Also, the brand has an opportunity to increase its penetration among heavy QSR users who have either not heard of, or have not tried ,Wingstop.

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